The company has spent the last eighteen years refining fuel cell design and production into a commercially viable alternative to the internal combustion engine, and is poised to literally change the way we live.

This book tells its story, teaching valuable business lessons such as how the Ballard fuel cell was financed, developed, and commercialized; how the technology was marketed to the world's biggest automobile companies; how the intellectual property was protected; and how key strategic partnerships and joint ventures were pulled together.

Based on extensive interviews with Geoffrey Ballard, his early partners, hands-on technologists who built and perfected the cell, and the executives.

Tom Koppel (Salt Spring Island, British Columbia) is award-winning freelance writer and a regular contributor to publications such as Financial Post magazine, Canadian Geographic, Equinox, Reader's Digest, and Canadian Living.